Packaging Design
ZOWA
Zowa is a perfume souvenir brand inspired by multicultural harmony. The name “Zowa,” meaning harmony in both Korean and Japanese, reflects its vision of uniting cultures beyond gender or nationality.
Each fragrance captures the atmosphere of a country, combining a unique adjective with the nation’s own language to evoke memories of travel and joyful moments. The packaging design highlights cultural individuality while connecting them through a continuous line—symbolizing harmony and our shared bond.
ISLANDER
Islander is a beer for those seeking a break from their busy lives. Inspired by Jeju Island, South Korea, it evokes the feeling of a relaxing vacation—whether by the beach or after a long day at work.
The brand name Islander reflects its island origin, while the concept of freedom is expressed through imagery of birds and the laid-back lifestyle of island living.
Web Design
BELIVING CO.
BeLiving Co. offers both private and shared living spaces, creating a safe, welcoming environment where people can connect while still enjoying personal comfort and privacy.
Through its website and app, the community can easily access everything they need in one place. The app includes features like a shared calendar, group chats, community updates, and event listings—making it simple to stay connected and engaged.
Product Design
CLOUDSCENT
Created the complete visual identity and branding for CloudScent, then led the design of key products including essential oil bottles and a diffuser device. Developed product concepts, structural design, and mockups that captured the brand’s concept of “cloud-like softness” while balancing aesthetics and usability. Designed custom labels for each bottle size and diffuser specification, ensuring a consistent and cohesive design language across the entire product line.